Strategic management is built on nested foundations built on business, corporate and implementation approaches. The strategic approach must be a permanent concern of the leader, in a fast changing world. You must be agile and able to adapt. We are at your side to build your strategy involving the identity of your company, your management and your financial orientations.
Business strategy
It concerns the strategy of the company in an activity. It’s getting a higher performance than companies with the same business, similar products, the same customers. It’s also defining the way for a company to create its own competitive advantage. This approach is applied as many times as there are different activities in the same company or group.
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The corporate strategy or growth strategy
It concerns the composition and management of the business portfolio of the company. Its purpose is to maximize the overall value of the business by choosing the activities in which the company must invest and grow. Its approach is to create a coherent business portfolio by assembling activities that collectively have a value greater than the sum of the values they would individually have if they remained independent. Synergies between activities therefore play a fundamental role in this strategy. Its application is therefore true for any size of business from SME to large business to diverse group.
Strategic implementation
Any implementation of a strategy first requires the establishment of an appropriate organization within the company. For this it is essential to understand how the organizational processes, the logics of decision-making, the culture and the identity of the company condition both the formulation and the application of the strategy.
We accompany you at every stage of this process of reflection, choice and implementation, to ensure the greatest success in your project.